Inside Asian Gaming

IAG JAPAN DEC 2019 84 TECH TALK T he Philippines is set as one of the top casino growth markets globally, with world-class gaming destinations in Manila and in other entertainment zones such as Clark and Cebu. Philippines venues are demonstrating a strong focus on great slot content, alongside table gaming and ETGs, to offer savvy patrons the very best entertainment opportunities. As reported by Inside Asian Gaming in June, the Philippine land-based casino market finished 2018 with total gross gaming revenue (GGR) of Php187.54 billion (approximately US$3.57 billion), representing a 22.9% year-over-year increase. Within a framework of robust regulation and a best practice approach established by PAGCOR, Aristocrat is offering a selection of its best game concepts and products to players and customers in the Philippines. The business is taking a long-term partnership approach, championing the market with a strong local sales and technical support presence, and making an active contribution to the community. This is embedded in Aristocrat’s company values, which include “Good Business, Good Citizen” and a commitment to upholding the highest ethical standards while contributing to the local communities in which it operates. For example, Aristocrat’s annual Christmas event in Manila combines celebration with doing good through partnerships with local charities. Aristocrat has previously partnered with Philippines based Purple Centres Foundation, with proceeds going to tuition and meal sponsorship for children.